Marketing agency vs Kept recovery.
Agencies sell traffic. Recovery keeps the traffic you already paid for. Different jobs, different invoices, and they stack in the right order.
Hiring either first is a strategy choice. Most practices need the second before the first earns out.
| Area | Marketing agency | Kept recovery |
|---|---|---|
| Response | Not their job. | The entire job: sub-minute replies. |
| Booking | Landing pages, not bookings. | Bookings, counted. |
| Follow-up | Email newsletters, maybe. | Follow-up, win-back, review asks, managed. |
| Reviews | Occasionally suggested. | Running from day 7. |
| Implementation | Retainer and a 90 day plan. | 7 days to live. |
| Management | Percent of ad spend plus retainer. | Flat $497. |
| Reporting | Traffic and rankings. | Recovered patients and show rate. |
Fair verdict.
Hire the agency when recovery is installed and the schedule still has gaps. Their traffic reaches a practice that answers.
Hire recovery first if enquiries already arrive and too many vanish.