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How aesthetic clinics can get more Google reviews

Kept Team · Updated September 2026.

Olive tree and blank cream card on a travertine shelf.

Patients compare ratings before they call. As an example, a 4.6 on 113 reviews can rank below a 4.9 with 1,446, even when your work is better. That gap isn't quality, it's asking.

Clinics that earn reviews weekly do three things: ask at the right moment, route unhappy patients to themselves first, and make happy patients one tap from Google.

Ask the morning after

Memory is warmest the next morning. The ask arrives then, personal, naming the visit. Same-day asks interrupt the visit. Very late asks are usually ignored.

Ask after every visit, not selected ones. Selecting is how profiles stall and how gating accusations start.

Velocity beats spikes

Twelve reviews a month for a year beats fifty in a week then silence. A steady review pace looks healthier than one large batch followed by silence.

Track rating, count, and pace monthly. Report all three honestly, including the months that dip.

Reply to every review

Thank every happy reviewer by name within a week. Short, warm, specific to their visit. Future patients read your replies, not only the rating.

Answer unhappy reviews once, publicly, then move it private fast. Never argue in public. Readers notice how you handle an unhappy review.

Takeaways.

  • Ask the morning after, every visit, nobody skipped.
  • Unhappy replies go private first. Always.
  • Steady pace beats occasional spikes.

FAQ

Questions.

Is this against Google policy?

Timed asks after each visit are within policy. Fake, bought, or incentivized reviews aren't.

What if we get a bad review?

Reply promptly, take it private, fix what is fixable. A courteous response can reassure readers.

Should we offer discounts for reviews?

No. Incentivized reviews break policy and read as bought. Earn them with timing and care, not coupons.

How long before reviews move the needle?

Give steady weekly requests about ninety days before you judge the result.